Strategy and Marketing

ORG1006

The course provides an introduction to strategic planning and processes in a business. The course presents a management perspective on strategy formulation, implementation and evaluation, using various analytical tools. The course problematizes dynamic environments, and how a company can maintain a competitive advantage through strategic market positioning. Particular emphasis is placed on digitization as a driver and tool for change, development, work processes and customer relations. The course also provides an introduction to the development of business models to achieve an overall strategic direction of the business and to create good performance.

No costs except semester registration fee and course literature. It is required that students possess their own laptop.

Compulsory course for students at Bachelor Programme in Human Resource Management. Elective for other students.

Use of various teaching methods, such as flipped classroom, lectures, video learning, teamwork and workshops. There is a high level of student activity. Teaching in classroom uses for review of theory, discussion of assignments and any questions related to these. Selected case assignments discusses central issues in the subject. Further information regarding progress and work method is given at the start of the course.

Levanger and Bodø: Longitudinal teaching from spring 2023

Mo i Rana: Intensive seminars

The programme of study is evaluated annually by the students through course surveys (mid-term evaluation and final evaluation). The evaluations are part of the university's quality assurance system.

Generating an answer using ChatGPT or similar artificial intelligence and submitting it wholly or partially as one's own answer is considered cheating

Overlap refers to a similarity between courses with the same content. Therefore, you will receive the following reduction in credits if you have taken the courses listed below:

MAF1001 - Marketing - 7.5 credits

ORG1002 - Business Strategy and Business Models - 5 credits

MF105E - Marketing and Strategy - 10 credits

Course language

Norwegian

Credits

Study location

Bodø, Levanger, Mo i Rana

Teaching semesters

Spring 2027

Responsible faculty

Faculty of Social Sciences

Course coordinator

Assistant Professor

Ove Taranger Nesbø

ove.t.nesbo@nord.no