Women in a digitized sports culture - Nordic perspectives

Woman running outside. Photo.
Women in a digitized sports culture - Nordic perspectives
Celebrate with RESPONSE! Join us for the launch of our new book — with cake, (alcohol-free) bubbles, coffee, and inspiring excerpts from the authors.

Despite the Nordic countries’ strong global reputation for gender equality and digital advancement, women in sport continue to face significant challenges rooted in historically entrenched structures of inequality.

This book looks at how waves of mediatization are affecting different groups of women sports professionals: athletes, coaches, referees, and journalists. Drawing on work from sociology, media and communication, cultural studies and gender studies, this book considers the processes by which new technologies and digital media are saturating everyday sporting practices and shaping the professional lives and careers of women in sport.

It expands our understanding of sport and social issues in Nordic society, of the Nordic model of sport, and of how intersections of gender, digital technology and media impact on sport everywhere.

About the editors

Anne Tjønndal is a Professor of Sociology of Sport at Nord University. Her interests lie in researching innovation, sports technology and digital inequalities in sport.

Riikka Turtiainen is a University Lecturer in Digital Culture at the University of Turku, Finland. Her research focuses athlete activism, social media and gender. Her field of expertise also includes digital ethnography and online research ethics.

Kirsten Frandsen is a Professor in Media Studies at Aarhus University, Denmark. She has published extensively on media and sport, including globalization, mediatization, and the use of digital platforms by broadcasters, fans, athletes, and organizations.

Egil Trasti Rogstad is an Associate Professor in Journalism at Nord University, Norway. His research expertise encompasses esports, gender, social inequality, social media, and sports journalism.

Calendar

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NIKT 2026
Conference/seminar
25 – 27 Nov. 2026

NIKT 2026

Nord universitet, Campus Levanger
09:00
16:00
Norwegian ICT Conference for Research and Education November 25–27, 2026 in Levanger